Firefighters and First Responders often work long hours and may be called to respond to emergencies at any time, which can lead to sleep deprivation and fatigue. Ideally, first responders and their organizations would prioritize sleep and work to mitigate the effects of sleep deprivation. This can include implementing policies that allow for adequate rest between shifts, providing education and resources on sleep hygiene, and promoting a culture of self-care and wellness.
The purpose of this project was to bring awareness on this issue and create a product that promotes the issue of “sleep deprivation”. This is NOT a real coffee brand.
The impacts of sleep deprivation among First Responders are decreased alertness and performance, an increase in accidents and injuries, physical and mental health issues, and lastly an increase in turnover and recruitment.
THE SKETCH PROCESS
After sketching ideas, I decided to go with the bear concept, similar to "Smokey the Bear" and how its purpose it to promote safety. I felt the bear not only reflected that but also the concept of "sleepless" and the irony of getting no sleep even though bears hibernate of months.
ITERATIONS
THE FINAL LOOK
